The brand was established in Italy in 2009 by a vibrant and experienced group of designers with a passion for creating colourful and quirky objects of desire. Our growing range of fashion accessories are designed and made in Italy.
Through the bringing together of the founders’ diverse experience the O clock watch was born; the first in a series of products characterised by clean minimalist design in fun and playful colours.
The perfect marriage of form and function typified by the O clock explains its cult following amongst those appreciative of products with a rare fusion of practical function and aesthetic value.
O clock watches were the first range to be launched - watches with both practical, function and aesthetic value. We then introduced the unique O chive pocket watch in numerous colours. Our second range was the O bag - soft, tactile, lightweight and waterproof. The future is not only bags and watches but objects of design for everyone to enjoy.
The O bag
The O bag is a beautifully simple design, rich in practicality.
Made of EVA, it is soft, tactile, flexible, waterproof, lightweight and resilient. There are various styles in numerous colours - the standard O Bag, the O bag Mini, O bag Beach, O Pocket shoulder bag, O Basket and the NEW O Folder and O Chic.
The O bag also has a wide choice of interchangeable handles, inner zip-up bags, and faux fur and woollen trims.
O clock Watches
The brilliance of the O clock watch is its concept - over 30 watch strap colours and nearly 100 different watch dials - and all interchangeable, thus making over 3,000 different variations of the O clock watch.
An O clock watch can be bought complete and you can increase your colour options by buying extra O clock watch dials and straps separately. Create either a unique co-ordinated look or a striking fashion statement depending on one's style, mood or outfit.
O clock watch straps are made from hypo-allergenic stretch-silicone and are extremely comfortable to wear. They can be worn loose like a bracelet or with a tighter fit. The O clock watch mechanism is by Citizen - amongst the most reliable in the world, it has a replaceable battery and analogue hands.